The shoot will be done by a well-known photographer in Mumbai on Saturday. While the press and media will not be invited to the shoot, a few selected photographs will be made available to the media immediately after the shoot, designer Jalebi FJ's publicist Flynn Remedios said, adding that the shoot will be featured in an international men’s magazine.
It was earlier reported that maverick designer Jalebi FJ has reportedly sent a request to Lindsay Lohan’s and Paris Hilton’s brand management for an endorsement for his line of hand-painted, exclusive wedding and bridal lingerie. Both Lindsay Lohan and Parish Hilton who charge millions for brand endorsement are yet to respond officially.
For the first time in India, Mumbai-based celebrity designer and stylist Jalebi FJ announced that he would launch a line of hand-painted exclusive wedding and bridal lingerie. While the fabrics would include Lycra, satin and lace, the designs would be made to order and would be hand-painted, custom-made and the lingerie would be customized and custom-built as the per the clients requirements.
Speaking to media persons in Mumbai, Jalebi FJ said, During the bridal season, every designer worth his or her name launches a new line and announces a new set of creations. I have decided to do an exclusive, bespoke, hand-painted and personalized line of custom-stitched lingerie and inner wear. Today’s consumer is very discerning. S/he spends a huge fortune on their wedding, but the lingerie and inner wear is very often neglected or purchased at the last minute.
Not every bride or groom goes to London or Dubai to shop for lingerie even if they can afford it. The Jalebi FJ line of bespoke lingerie and inner wear is designed in mind keeping the odd-sizes of Indian men and women. Now both brides and grooms can surprise their partners on their wedding night or during their honeymoon with my customized lingerie. The designs and painting can include any design or art work and the bride or groom can also give me a design which I will reproduce on the inner wear. Alternatively, we can sit together while I draw out a specialized design or art work for their special day.”
“I have already got some orders,”Jalebi FJ said, but I cannot mention the names of my clients. The first collection will be delivered in mid-January 2013 to my first set of clients. The price range of hand painted, customized lingerie starts at Rs 4000/- for a brassiere and can go up to Rs 50,000/- for a bridal inner wear set. Gentlemen’s undergarments start at Rs 3000/- and can go up to Rs 25,000/-.
Sources said a film industry celebrity couple who recently tied the knot is among the first of Jalebi FJ’s clients in India. The designer has got a lot on inquiries from clients from abroad for his maverick designs hand-painted on very expensive customized lingerie.
Photo Credits: newz66 Courtesy: Pinnacle PR
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