Apple has revealed a new smaller iPad mini with a 7.9inch screen that is set to blow away its rivals in the tablet market this Christmas. Experts predict the launch will result in a 'tablet bloodbath'.
It will go on sale next week on November 2 and cost from $329 and the company hopes the ultra-competitive price will destroy its main rivals Amazon, Microsoft and Google.
The iPad mini was revealed by Apple's Phil Schiller at a special event in California, who said: 'You can hold it in one hand, this isn't a shrunken down iPad, it's an entirely new design.'.
iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life.
The new gadget will go up against Amazon's £129 ($199) Kindle Fire and Microsoft's larger 10.6inch £399 Surface tablet, both of which go on sale in the UK this week.
It will also compete directly with Google's £159 Nexus 7, a new version of which is expected to be unveiled later this week.
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